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Naked Welcome

Not for Cork-Sniffers

When you order a bottle of wine at a restaurant, and the waiter presents the cork to you… If you sniff the cork, then Naked is probably NOT for you… Because sniffing the cork is about appearances (people think it’s what they’re supposed to do). But there’s no substance–you don’t learn anything from smelling the cork.* If […]

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Naked Truth

Oregon Wine – Investing $1 million a year

Southern Oregon is an incredible wine region that is only held back by the high cost of marketing.

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Naked Truth

What wines to get for Thanksgiving

Everybody drinks loads of wine at Thanksgiving and the following weeks. And I’m going to share the secret behind my specialty dish: the wine. 😀 If you’re in charge of the Thanksgiving wine (and somebody should be in charge or it might be complete chaos!) then you should remember a few basic ground rules. And I’d honestly take any advice […]

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Naked Truth

6 myths about expensive wines

Every day, I see people falling for the same old tricks that marketers use to pry folks from their hard-earned cash. To earn their salaries, they have to convince wine drinkers to spend a lot more money for a little bit more wine. And these are the six most egregious tricks they use to do it. […]

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Behind the Wine

How to rescue a Napa winemaker from an earthquake (HINT: Drink more wine!)

I feel lucky to have made it through the earthquake with my body and wines intact. But many of you asked what we can do to help winemakers affected by the Napa quake. The Napa Earthquake absolutely wrecked Randy’s winemaking dream. Randy Hester, one of our most popular Angel-funded winemakers, has a private side project: a beautiful […]

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Naked Truth

How To Lose Money Selling Wine for $800 a Bottle

I’ve previously written about how crazy wine prices are calculated for icon brands. Now, I just read this article about even very clever business people manage to lose money on Penfolds despite the $800 pricetag on its flagship wine Penfolds Grange. You know what really gets me? That somebody can sell a bottle of wine for more than $50 and […]

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Naked Laughs

How to pick the perfect bottle of wine

Here’s a little flowchart I made to help people pick the perfect bottle of wine. If you think your friends could use some help picking out that special bottle, please share this with them.

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Naked Truth

How are wine prices calculated?

If you want to know how wine prices are calculated, Jancis Robinson published an article about this – it’s written by our Chief Winemaker Matt Parish. I summarize it here, but if you want the full scoop you need to subscribe to Jancis’ Purple Pages. “Production costs of even the grandest red bordeaux are rarely […]