Every day, I see people falling for the same old tricks that marketers use to pry folks from their hard-earned cash. To earn their salaries, they have to convince wine drinkers to spend a lot more money for a little bit more wine. And these are the six most egregious tricks they use to do it. […]
I feel lucky to have made it through the earthquake with my body and wines intact. But many of you asked what we can do to help winemakers affected by the Napa quake. The Napa Earthquake absolutely wrecked Randy’s winemaking dream. Randy Hester, one of our most popular Angel-funded winemakers, has a private side project: a beautiful […]
I’ve previously written about how crazy wine prices are calculated for icon brands. Now, I just read this article about even very clever business people manage to lose money on Penfolds despite the $800 pricetag on its flagship wine Penfolds Grange. You know what really gets me? That somebody can sell a bottle of wine for more than $50 and […]
Here’s a little flowchart I made to help people pick the perfect bottle of wine. If you think your friends could use some help picking out that special bottle, please share this with them.
If you want to know how wine prices are calculated, Jancis Robinson published an article about this – it’s written by our Chief Winemaker Matt Parish. I summarize it here, but if you want the full scoop you need to subscribe to Jancis’ Purple Pages. “Production costs of even the grandest red bordeaux are rarely […]