I’ve previously written about how crazy wine prices are calculated for icon brands. Now, I just read this article about even very clever business people manage to lose money on Penfolds despite the $800 pricetag on its flagship wine Penfolds Grange. You know what really gets me? That somebody can sell a bottle of wine for more than $50 and […]
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How are wine prices calculated?
If you want to know how wine prices are calculated, Jancis Robinson published an article about this – it’s written by our Chief Winemaker Matt Parish. I summarize it here, but if you want the full scoop you need to subscribe to Jancis’ Purple Pages. “Production costs of even the grandest red bordeaux are rarely […]