Every day, I see people falling for the same old tricks that marketers use to pry folks from their hard-earned cash. To earn their salaries, they have to convince wine drinkers to spend a lot more money for a little bit more wine. And these are the six most egregious tricks they use to do it. […]
There are a handful of very important people who influence how much wine costs, what wines are available in your local shops, and even what wines winemakers make. I’m going to talk about each of these things in time. But I figured I’d start with some wise words from the world’s most influential wine critic, Robert Parker. “I […]
If you want to know how wine prices are calculated, Jancis Robinson published an article about this – it’s written by our Chief Winemaker Matt Parish. I summarize it here, but if you want the full scoop you need to subscribe to Jancis’ Purple Pages. “Production costs of even the grandest red bordeaux are rarely […]