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Naked Truth

The truth about wine critics

There are a handful of very important people who influence how much wine costs, what wines are available in your local shops, and even what wines winemakers make. I’m going to talk about each of these things in time. But I figured I’d start with some wise words from the world’s most influential wine critic, Robert Parker. “I […]

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Behind the Wine

The Napa Cab Industry Challenge

Do you help everyday wine drinkers enjoy world-class Napa Cab – for $25 or less? If so, join our industry challenge… and help us change wine pricing for good! Eligibility rules below. Here’s the ugly truth – Huge wine markups are unfair… and completely avoidableHave you ever wondered who decides which wines cost a fortune […]

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Behind the Wine

Angels turbo charged this Sonoma Cabernet with over $75,000

Angels loved Sarah & Ana’s Cab last year. Over 3800 people gave it a thumbs up And what’s not to love? Those two top notch winemakers crafted a beautiful, intense Cabernet. It was fresh and pure and I could polish off a whole bottle with a juicy steak dinner and still be thirsty for more! […]

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Behind the Wine

How to rescue a Napa winemaker from an earthquake (HINT: Drink more wine!)

I feel lucky to have made it through the earthquake with my body and wines intact. But many of you asked what we can do to help winemakers affected by the Napa quake. The Napa Earthquake absolutely wrecked Randy’s winemaking dream. Randy Hester, one of our most popular Angel-funded winemakers, has a private side project: a beautiful […]

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Uncategorized

7 reasons why winemaking is the best job ever

I was re-reading blog posts and realized that I complain a lot. So very quickly, I want to let you know why I love winemaking. It’s one of the best jobs around and we’re all thankful we can be involved in this awesome craft. And while I gush about winemaking, you might find a couple […]

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Behind the Wine

How much money do wineries make?

Our friendly neighborhood banker has just written about exactly how little profit wineries make. Readers recently asked how much money winemakers earn, and I alluded to the fact that independent winemakers don’t make very much money at all. There’s a lot of bravado in wine country as displayed in the youtube video he made — people aren’t […]

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Naked Truth

How To Lose Money Selling Wine for $800 a Bottle

I’ve previously written about how crazy wine prices are calculated for icon brands. Now, I just read this article about even very clever business people manage to lose money on Penfolds despite the $800 pricetag on its flagship wine Penfolds Grange. You know what really gets me? That somebody can sell a bottle of wine for more than $50 and […]

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Naked Truth

The Truth About Our Thieving Ways

I have a confession. We’re a bunch of thieves. We’re constantly on the lookout for talented winemakers who we can steal away from big name wineries. We even have a big list of Most Wanted winemakers. It feels good to get it out in the open. The Naked Most Wanted List We have a list of […]

Categories
Naked Truth

How much money do winemakers make?

The short answer to this question is that independent winemakers struggle to make any money at all, and salaried head winemakers in California tend to make between $80k-100k a year with other key winemaking positions like cellar hands (who do a lot of the actual work) earning $30-40k. Wine Business Monthly puts out surveys to collect all this […]

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Behind the Wine

The Truth About the Man Who Made Grange

This is a post about one of our newest winemakers. Angels have gotten a sneak peek of his wines on the site, and he just made a big splash on the first ever US tour. It’s time we tell you a little bit more about him. Daryl made Grange, Australia’s most collectible wine. First off, […]