Categories
Naked Truth

How Angels Out-Amazon’ed Amazon

The wine world is stubbornly reliant on “expert opinions”, and wine drinkers end up footing the bill for a whole lot of people to tell them what they should and shouldn’t drink.
But we don’t need wine advocates any more than we need pizza advocates or cheese gurus. Everybody is capable of tasting wine and forming their own opinion.

Wine recommendations shouldn’t sit in the hands of a few

So we built a website and a community where wine recommendations are in the hands of the many. Anybody who wants to can register a free account and rate the wines on our site.

We’ve got over 5 million customer ratings

Screenshot 2016-02-11 17.00.29
Thousands of customer ratings for the Small family

In fact, Bill & Claudia Small have had more ratings on their wines than the entire Harry Potter book series on Amazon!

We’ve now got more wine ratings than any other online wine shop. (The Vivino app has a boatload of ratings too so I’d be remiss not to mention them, but they’re not really set up to sell all the wines they have ratings on).

In the meantime, Amazon pursues the norm, steering away from customer-centric reviews

Amazon, who is famous for pioneering customer reviews, seems to be shying away from them now.

The recent launch of Amazon sommeliers on demand service in Japan might be another step away from their customer-centric model.

It’s worth noting that Amazon wine doesn’t use its typical cross-promotion links either. The “Frequently Bought Together” and “Customers who bought this item also bought…” links aren’t constantly predicting strange new wines I’ll enjoy like they do for books, Halloween costumes and everything else I can buy at Amazon.

Instead they limit themselves to specials and promos on the wines I’m already viewing or other wines in the same brand.

Screenshot 2016-02-11 16.54.31
amazon.com screenshot shows recommendations are based on brand

The move toward expert opinions, and away from crowd-sourced recommendations might be one more step toward the traditional wine world.

No worries, we’ve got this under control!

Even if online retail behemoths like Amazon are shy about revolutionizing the wine world… it’s okay. Because we’re not shy.

We’ve got over 90,000 Angels in the USA just gearing up, more ratings than Amazon wine or any other retailer, and we’re just getting started.

If you want to know more about how we’re changing the wine world, be sure to subscribe to blog updates.

6 replies on “How Angels Out-Amazon’ed Amazon”

I have never been disappointed over any of the delightful wine choices I have received. I give my 88 yr old father a glass of Red wine at night to rejuvenate Telemers for building blocks for DNA rejuvenation and his blood cell count. He loves every wine you have sent our way. I would like to try one or two bottles of champagne with my next order for special occasions at the house. I “LOVE” the choices we can get a case at a time. We are building our personal stock.

If you’re reading Ryan’s post and are not a Naked Wine Angel, you owe it to yourself to find out what Naked Wines is all about. I write a wine blog “Poor Robert’s (Wine)Almanac”, am an Angel with Naked wines (have been for almost three years) and I taste a lot of wine from all over the world from more sources than I can describe so I know of what I speak. Naked wines is the real deal, what you see is exactly what you get, great wine selection from all over the world, truly great wines and prices that everybody can afford. It and a number of other similar organizations are changing the face of the wine consuming world one customer and one bottle at a time. Gone are the days when you needed to pay all the marketing costs, reputation costs and mega production costs. Today you can get just about any type of wine you want at prices that will amaze you and not have to cellar them for years to get them to their peak. The grape has been freed in a lot of states (alas some liquor laws still emanate from the dark ages of Prohibition and restrict consumer access, but Wineries like Naked Wines are changing that one state at a time and making headway.

I would be remiss if I didn’t add a disclaimer, you can still get an awful lot of good to great wine form sources other than customer centric wineries like Naked Wines, but what you don’t get from the supermarket, liquor store markets is the ability to see what hundreds of other common ordinary wine drinkers think of the wine before you buy it. Plus, while Ryan didn’t say it I will, Naked wines offers a no questions asked “individual satisfaction guaranty”. If you don’t like a wine, even if it’s a great wine but just not to your taste, they will refund you money. What do you have to lose?

Leave a Reply

Your email address will not be published.