Wine recommendations shouldn’t sit in the hands of a few
So we built a website and a community where wine recommendations are in the hands of the many. Anybody who wants to can register a free account and rate the wines on our site.
We’ve got over 5 million customer ratings
We’ve now got more wine ratings than any other online wine shop. (The Vivino app has a boatload of ratings too so I’d be remiss not to mention them, but they’re not really set up to sell all the wines they have ratings on).
In the meantime, Amazon pursues the norm, steering away from customer-centric reviews
Amazon, who is famous for pioneering customer reviews, seems to be shying away from them now.
The recent launch of Amazon sommeliers on demand service in Japan might be another step away from their customer-centric model.
It’s worth noting that Amazon wine doesn’t use its typical cross-promotion links either. The “Frequently Bought Together” and “Customers who bought this item also bought…” links aren’t constantly predicting strange new wines I’ll enjoy like they do for books, Halloween costumes and everything else I can buy at Amazon.
Instead they limit themselves to specials and promos on the wines I’m already viewing or other wines in the same brand.
The move toward expert opinions, and away from crowd-sourced recommendations might be one more step toward the traditional wine world.
No worries, we’ve got this under control!
Even if online retail behemoths like Amazon are shy about revolutionizing the wine world… it’s okay. Because we’re not shy.
We’ve got over 90,000 Angels in the USA just gearing up, more ratings than Amazon wine or any other retailer, and we’re just getting started.
If you want to know more about how we’re changing the wine world, be sure to subscribe to blog updates.